Inspired by the Braid family history in winemaking which began across oceans in New Zealand, and dedicated to the first responders who bravely defended our community throughout the Thomas Fire and Debris Flow, the Montecito Wine Company celebrates the steadfast vitality and spirit of Montecito. As with every Montecito and Company Brand, you’ll see within our logo a flame to represent the fire. Surrounding the flame is the heart of recovery, an homage to the resiliency of our community of Montecito. All of this is held by the lantern from the old Montecito Fire Department, recognizing every first responder here and across the country who has provided leadership and light through the darkness.

1% for the Community

A brand with meaning and purpose, every vintage integrates an iconic location in Montecito painted by our Creative Director Taylor Roberts, with 1% of all gross revenue donated to the Montecito Village Recovery Fund.